Tuesday, December 2, 2008

attention harvesting

Ultimately, it seems that a successful permaculture movement will evolve online into a successful ecotourism movement. Attention is once again  in vogue as a currency, and any successful permaculture movement will get paid a lot of attention.  While that attention may start off as virtual attention, its a virtual guarantee that sooner or later someone curious will want to drop by physically. The attention will focus on global ecologies, traveling to them, living in them, sharing with them, learning from them.   Ecotourism will support permaculture, and replace ecologically degrading tourism with ecologically healing permaculture.  Another way of looking at it is that the tourists of the future won't just visit an exotic place:  they'll live locally while there, growing their own food, helping with livestock, learning about climate and soil and wild things, finding their own natural selves.

...and it will start from a website.  Permaculture fosters sustainability, and sustainability means more than merely growing one's own food. Sustainable culture is not self-reliant but interdependent, not merely ecological but also economical, spiritual, transpersonal, conceptual, and viral. That is, sustainability is a positive feedback loop: by optimizing any aspect of an organism, more energy is freed up to benefit all other aspects of the organism.

a successful permaculture movement will have a competitive advantage over industrial capitalism, in that it will be sustainable. Thus, in the competitive marketplace, it will thrive where industrial capitalism fails. Consequently, it will attract positive attention. It will breed. It will harvest attention, in a sustainable and profitable way. The attention that it harvests will be used to breed better permaculture, in a positive feedback loop that grows exponentially.

Energy flows where attention goes. When attention goes to sustainable culture in this age of industrial capitalist collapse, we witness evolution in action. That which works, survives, and the Art of Love always gets attention...

1 comment:

Stan said...

a successful permaculture movement will have a competitive advantage over industrial capitalism, in that it will be sustainable.

This may be true over time, but then the question becomes how long it is until I.C. is UN-sustainable. In other words, if I.C. can keep running for say another 50 years (perhaps as long as cheap oil remains), it will continue to hold the advantage.

In a marathon, a stupid runner may sprint the first mile. Sure it's not sustainable for the whole race, but she will get all the attention for that mile.

If permaculture's advantage is that is sustainable, does it have to wait until the I.C. runs out of steam? What time scale are you thinking on?